Privacy Policy

This Privacy Policy describes how Adoring Doulas LLC, doing business as Innerbloom Doula Institute (“Company,” “we,” “us,” or “our”), collects, uses, processes, shares, and protects your information when you visit our website, enroll in our programs, access our courses, submit forms, or otherwise interact with our services (collectively, the “Services”).

By accessing or using our Services, you agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We collect information in the following ways:

A. Information You Voluntarily Provide

You may provide personal information when you:

• Enroll in a program

• Purchase a product or certification

• Opt into a free resource

• Submit an application

• Complete a contract or agreement

• Fill out a form

• Book a call

• Join a community space

• Contact us by email or messaging

This information may include:

• Full name

• Email address

• Phone number

• Billing address

• Payment details (processed securely through third-party processors)

• Enrollment details

• Contract information

• Course participation data

• Survey responses

• Testimonial submissions

• Communications with us

We do not store full credit card numbers. Payment information is processed securely by third-party payment processors.

B. Information Collected Automatically

When you visit our website or interact with our Services, we may automatically collect:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Time spent on pages

• Click and scroll behavior

• Referral source

• Approximate geographic location

• Engagement with emails and funnels

This data is collected using cookies, tracking pixels, and similar technologies.

C. Information Collected Through Our CRM and Automation Platform

We use a white-labeled CRM and automation platform powered by GoHighLevel to manage customer relationships, marketing automation, funnels, forms, and program access.

Through this system, we may collect and process:

• Form submissions

• Email engagement (opens, clicks, replies)

• Funnel interaction data

• Tagging and segmentation data

• Appointment scheduling data

• Enrollment and payment metadata

• Course access activity

• Communications and support interactions

• Contract acknowledgments

This data is stored securely through the platform’s infrastructure and used solely for business operations, communication, service delivery, and improvement of user experience.

2. HOW WE USE YOUR INFORMATION

We use your information to:

• Process enrollments and payments

• Deliver purchased programs and resources

• Provide access to student portals and certifications

• Send administrative communications

• Provide customer support

• Deliver email communications you opt into

• Automate onboarding and client communications

• Manage contracts and agreements

• Maintain accurate business records

• Improve our Services

• Analyze marketing and performance data

• Enforce our Terms and Conditions

• Protect against fraud, misuse, or unauthorized access

• Comply with legal obligations

We do not sell your personal information.

3. COOKIES, TRACKING, AND ADVERTISING

We use cookies, tracking pixels, and similar technologies to:

• Operate and maintain website functionality

• Improve user experience

• Analyze traffic and engagement

• Measure marketing effectiveness

• Support advertising efforts

If we use advertising platforms such as Meta or other marketing networks, tracking technologies may collect engagement data for attribution and performance analysis.

You may adjust your browser settings to decline cookies. Some features of our website may not function properly if cookies are disabled.

4. EMAIL AND SMS COMMUNICATIONS

If you opt into our email list, request resources, or enroll in a program, we may send:

• Educational emails

• Program updates

• Administrative notices

• Marketing communications

• Enrollment announcements

You may unsubscribe at any time by clicking the unsubscribe link in our emails.

If you provide your phone number and consent to SMS communication, you may receive messages related to enrollment, appointments, support, or requested resources. Message and data rates may apply. You may opt out at any time by replying STOP.

5. PAYMENT PROCESSING

Payments are processed through secure third-party payment processors integrated into our platform. We do not store full credit card information on our servers.

Payment processors are responsible for safeguarding payment data in accordance with their own privacy policies and compliance standards.

6. SHARING OF INFORMATION

We may share your information only as necessary with trusted service providers who assist in operating our business, including:

• CRM and automation platforms

• Payment processors

• Website hosting providers

• Email marketing services

• Course hosting systems

• Scheduling software

• Analytics providers

• Advertising platforms

• Legal and accounting professionals

These service providers are granted access only to the information necessary to perform their services.

We may also disclose information:

• To comply with legal obligations

• To enforce our Terms and Conditions

• To protect our rights and property

• To investigate fraud or misuse

• In connection with a business restructuring, merger, or asset sale

7. CONTRACTS, CERTIFICATIONS, AND RECORDKEEPING

As an educational institution providing professional certifications, we retain certain records related to:

• Enrollment

• Payment history

• Certification status

• Contract agreements

• Course completion

• Communications related to program participation

We retain this information for legitimate business purposes and legal compliance.

8. DATA RETENTION

We retain personal information only as long as necessary to:

• Provide Services

• Maintain accurate business records

• Resolve disputes

• Enforce agreements

• Comply with legal obligations

Retention periods may vary depending on the nature of the data and applicable laws.

9. DATA SECURITY

We implement reasonable administrative, technical, and organizational safeguards to protect personal information.

No system can guarantee absolute security. By using our Services, you acknowledge and accept this risk.

10. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights regarding your personal information.

You may request to:

• Access the personal information we hold about you

• Correct inaccurate information

• Request deletion of your data (subject to legal and contractual obligations)

• Withdraw consent for marketing communications

California Residents (CCPA/CPRA)

If you are a California resident, you may have the right to:

• Request disclosure of the categories of personal information collected

• Request deletion of personal information, subject to exceptions

• Request information regarding how data is used

We do not sell personal information.

European Union and United Kingdom (GDPR)

If you are located in the EU or UK, you may have rights to:

• Access your data

• Request correction

• Request deletion

• Restrict or object to processing

• Request portability

• Withdraw consent

Our legal basis for processing may include consent, contractual necessity, legitimate interests, and compliance with legal obligations.

11. INTERNATIONAL USERS

If you access our Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.

By using our Services, you consent to this transfer.

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies separately.

13. CHILDREN’S PRIVACY

Our Services are intended for adults. We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will delete it.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.

Continued use of our Services after updates are posted constitutes acceptance of those changes.

15. CONTACT INFORMATION

If you have questions about this Privacy Policy or wish to submit a privacy request, contact:

Adoring Doulas LLC

Innerbloom Doula Institute

Email: [email protected]