Birthworker 100 Day Visibility Challenge

100 days of strategic content prompts created specifically for birthworkers who are ready to stop overthinking social media, strengthen their voice, and learn how to actually use content to market their business.

100 prompts. 100 days. One post every day through the end of 2026.

Kicks off 9/23/26

The #1 FREE Resource For Your Business Is Social Media

If you own a business in the birthwork space, you’ve probably heard some version of “you need to be posting consistently” approximately 4 zillion times... very helpful advice, especially when you open Instagram with every intention of posting something and suddenly realize you have absolutely zero idea what to say.

Or you do know what you want to say, but then you spend 45 minutes trying to figure out how to turn that thought into a Reel, convince yourself nobody cares, save it to your drafts and go reorganize your sock drawer instead.

The frustrating part is that most birthworkers actually have an enormous amount to talk about. You have opinions, stories, moxie... You have conversations with clients that could become incredible educational content & you have expertise that took years to build.

The issue is learning how to recognize those things as content, shape them into something worth sharing, and then get comfortable enough with your own voice to actually put them out into the world.

That is exactly why I created 100 Day Visibility Challenge.

What the 100 Days Actually Looks Like

You’ll have one prompt for every day of the challenge, and we’re going to cover a hell of a lot more than educational content.

Not only that - you'll receive a content bank with well over 100 ideas to broken down by subject, topic and subtopic that is easy to navigate and cross off after you use it!

You’ll create posts that teach, tell stories, share your perspective, establish your expertise, start conversations, connect with your audience, show more of your personality and actually sell your services.

Some prompts will probably come naturally. Others are intentionally going to push you outside of the little content bubble you’ve created for yourself.

That’s important, because you can’t figure out what works for your business if you keep posting the same type of content you’ve always posted.

By the end, you’ll have 100 published pieces of content AND a much better understanding of what you want to keep doing in 2027.

what's included

The Challenge

  • 100 Strategic Social Media Prompts

    - One prompt for every day of the challenge, specifically created for businesses serving people through preconception, pregnancy, birth, postpartum, motherhood and family life.

    - Each prompt includes a short explanation to help you understand where you can take the idea while still leaving plenty of room to make it your own.

    - Lifetime access to prompts

  • Content Library For Any Birthwork Modality

    - 1,000+ content ideas organized by birthwork specialty, topic and subtopic, so you can easily find ideas that actually fit your work and your audience.

    - Covers education, client support, common questions, misconceptions, advocacy, preparation, business-relevant expertise and the real-life experiences your clients are navigating.

    - Pair any idea with the 100 Strategic Social Media Prompts so you always know what to talk about and how to turn it into content.

  • Reel + Carousel Direction

    - Each prompt includes a recommended format, so you’ll know when an idea is better suited for a Reel or a carousel instead of wasting 20 minutes overthinking the delivery.

    - You still get full creative control over how you bring it to life. You’re just not starting from a blank page every single time.

  • Live Kickoff on 9/23 & Closing Call on 12/30

    - We’ll start the challenge together so you understand how to use the prompts, how to adapt them to your specific business and how to approach the next 100 days without making content creation your new full-time job.

  • Live Check-In Call 30 & 60 Days In

    - We’ll meet throughout the challenge to talk about what’s working, what isn’t, where you’re getting stuck and what you’re learning about your content and audience.

    - These calls give you an opportunity to actually adjust as you go instead of blindly posting for 100 days and hoping you learn something from it.

  • Exclusive Community

    - A place to connect with other professional Birthworkers and support each others content journeys with lifetime access.

BUILT FOR BIRTHWORKERS. ALL OF US.

I created this challenge specifically for people whose businesses exist somewhere in the world of preconception, pregnancy, birth, postpartum, motherhood and families.

That includes birth and postpartum doulas, midwives, childbirth educators, lactation professionals, pelvic floor PTs, myofascial therapists, sleep consultants, fertility professionals, newborn care specialists and plenty of other professions that don’t fit neatly into one little box.

The prompts aren’t doula-specific.

A midwife might take a prompt and use it to talk about informed consent. A pelvic floor PT might use the same prompt to talk about something she wishes women understood before giving birth. A lactation consultant could take it somewhere else entirely.

The prompt starts the conversation.

Your expertise decides where it goes.

WHY 100 DAYS?

Because you need enough time to actually figure some shit out.

PLUS, the rule of marketing is someone needs to see your brand 7-10x to even recognize you.

You NEED REPS. You need to see what happens when you post the thing you almost talked yourself out of posting. You need to experiment with different formats and subjects & you need to talk about your services more than once to get into a good creative flow that feels comfy.

100 days gives you enough time to get past the awkward phase where every post feels like an event and start treating content as a normal part of running your business.

By January, you’ll have a body of work you AND your ideal clients can look at and LEARN from.

Meet Krystil

Hey! I am the founder of Innerbloom Doula Institute and doula of 9 years, but before that, I was a travel content creator who grew 3 accounts to almost 400k followers. I know what it takes to create content that sparks interest & conversation. Over the last 12 years of posting consistently on social media, I have experimented with what works and what doesn't, especially in the birthworking space.

There are a LOT of birthworkers out there posting on socials saying a whole lot of the same thing or NOTHING at all. Let's change that. Your #1 free resource for your business is social media, but you're underutilizing it and underestimating it's power.

How do I know this? Because I have personally made almost $1M on just social media alone. This is possible for you, too. But you need to know not just what to say, but HOW to say it.

If you're ready to take your business to the next level in 2027, this will be the smartest $100 you'll ever spend.

The Bigger goal: 2027

The challenge ends, but everything you learn from it comes with you and you’ll have spent 100 days developing your own marketing muscle. So when everyone else hits January 1st and announces that THIS is finally the year they’re going to get consistent on social media... You’ll already be 100 days ahead.

  • You’ll have 100 posts you can revisit and repurpose. You’ll know which subjects deserve deeper conversational content.

  • You’ll have a better idea of what your audience actually responds to instead of what you think they want.

  • You’ll have practiced talking about your offers, your expertise and your opinions so it will FINALLY start to feel natural.

Join Now

pAY iN fULL

$100

Ready To Show Up for 100 days?

You don’t need to know exactly what your 2027 marketing strategy looks like yet.

That’s what these 100 days are going to help you figure out.

Come into the challenge willing to create, experiment, learn, sell, occasionally cringe at yourself, post it anyway, and see what happens when you actually give your voice some room to grow.

100 days. 100 prompts. Live support throughout the challenge. Community cheerleaders. A voice you finally got to express.

View our Privacy Policy and Terms and Conditions here.

© Innerbloom Doula Institute 2026. All Rights Reserved.